This Privacy Policy explains how the Merge & Fight team (“we,” “us,” or “our”) handles information when you play Merge & Fight (the “Game”), use related services, or visit this website.
01Scope
This policy applies to the Game, player support, and this official website. The website is a static site and does not use analytics, advertising trackers, user accounts, or cookies. Third-party websites and services have their own privacy practices.
02Information we collect
Gameplay and device information
The Game may process game progress, settings, achievements, scores, session events, feature interactions, app version, device type, operating system, language, country or general region, network status, and technical identifiers such as an app instance identifier. Game progress and preferences may also be stored locally on your device.
Google Play Games information
If you choose to use Google Play Games features, Google may provide or process your player identifier, display name, profile image, authentication status, achievements, and leaderboard scores. These features are operated by Google and are subject to your Google account settings.
Analytics information
We use Google Analytics for Firebase to understand how the Game is used and to improve performance and gameplay. Firebase may automatically collect app interactions, device and app information, approximate location inferred from signals such as IP address, and identifiers used for analytics. We do not use Firebase Analytics data for personalized advertising.
Support communications
If you contact us, we receive the information you provide, such as your email address, message, screenshots, device model, game version, and any other details you choose to include.
03How we use information
We use information to:
- operate, maintain, and provide the Game;
- save preferences and support gameplay features;
- authenticate Google Play Games features and submit leaderboard scores at your request;
- measure engagement, diagnose problems, balance gameplay, and improve the Game;
- respond to support requests and communicate with you;
- protect the Game, players, and our rights from fraud, abuse, or security threats; and
- comply with applicable law and enforce our terms.
05Data retention
We retain information only for as long as needed for the purposes described in this policy, including providing the Game, maintaining legitimate business records, resolving disputes, and meeting legal obligations. Retention periods vary by data type. Local game data remains on your device until you clear the app’s data or uninstall the Game. Google retains information according to its own policies and your account settings.
06Your choices and rights
You can manage Google Play Games privacy and profile visibility through your Google account and Play Games settings. You may clear local Game data through your device settings or by uninstalling the Game. Depending on where you live, you may have rights to request access, correction, deletion, restriction, or a copy of personal information we control, or to object to certain processing. To make a request, email us using the address below. We may need to verify your request.
Uninstalling the Game does not automatically delete information already processed by third-party services. Use the relevant Google account controls or contact us for help.
07Children’s privacy
The Game is not directed to children under 13, or the minimum age required to consent to data processing in their country. We do not knowingly collect personal information directly from children below the applicable age. If you believe a child has provided personal information, contact us so we can review and take appropriate action.
08Security and international processing
We use reasonable administrative and technical safeguards designed to protect information. No system can guarantee absolute security. Our service providers may process information in countries other than where you live. Where required, information is handled using legally recognized transfer mechanisms and appropriate safeguards.
09Changes to this policy
We may update this policy as the Game or legal requirements change. We will post the updated version here and revise the “Last updated” date. If a change materially affects your rights, we will provide additional notice when reasonably required.
10Contact us
For privacy questions, requests, or complaints, contact the Merge & Fight team at dengzhuanglei@gmail.com.